Good decisions start with good data
Good data is imperative to making well informed decisions. Yet ensuring you have relevant, quality data can present a challenge. From access to reliability to timeliness, data can be difficult to uncover and organize. With Naviga Discover we help you not only access data, but hone in on the data that can help you optimize your engagement with subscribers. Our extensive database of information based on your subscription base combined with regular updates and integrity checks provides businesses with a relevant picture of their campaigns, subscribers and engagements helping them to make better decisions.
Data-driven engagement with subscribers
Knowing your subscribers is one thing. Knowing how best to engage them is quite another. With relevant data at your fingertips, Naviga Discover can help you automate and understand the engagement of your subscribers. From the presentation of subscriber behavior to automated workflow and continuous conversations we help you know the exact moments when customers are taking or ready to take action allowing you to optimize whats working and rethink whats not.
Powerful analytics deliver actionable insights
The more time you spend trying to find data the less time you have to take action. With easy to use and automatic analytics capabilities, Naviga Discover can help you shift more of your time towards action. Whether you are looking for a regular report to help your everyday decisions or a highly customized report to get to the bottom of an issue, we provide you with the reporting you need on your schedule.
Comprehensive marketing database
View and engage with all of your customer event and transactional data in one central location.
Nightly refreshes ensure you have the most up-to-date and comprehensive sets of data to support your engagement activities.
Manage data hygiene, optimize values and conduct business rules based decisions to ensure fresh and accurate data sets.
Easy access to data
Present data in an easy to consume view to support more informed subscriber engagement.
Automated campaign workflows
Set up marketing communications for target audiences based on data segmentation and a propensity for action.
Set up a conversation to run automatically based on key data and triggers.
Build, manage and integrate newsletter and subscriber data into your engagement cycle activities.
View automatic KPI reports based on new data, campaign results, subscribers and more.
Highly customized reports
Tailor data to the highest priority needs of the business and key stakeholders.
Response behavior analytics
Understand campaign results and optimize actions based on what is most effective within your subscriber base.