Did you know that the number of global email users is expected to grow to 4.6 billion users by 2025? Email marketing is here to stay – and is one of the easiest and most cost-effective ways to push content to your readers while growing a relationship with them (outside of social media and push notifications, of course!). That’s why it’s no surprise that newsletters have become a hot topic in the industry, especially as subscriptions have skyrocketed over the past several years.
Growing audience engagement with newsletters
Newsletters are easily one of the most important pieces of email marketing, since it delivers all of a publication’s high-interest content directly to their audiences (on a virtual silver platter). This not only helps publishers gain recognition as a trusted resource for quality news, but also improves engagement rates as they view multiple articles and stay longer on your website.
But that’s not all.
As we move towards a cookieless world, newsletters also help publishers with getting more first party data. You’ll be able to learn more about your audience’s behavior and use that to personalize emails to continue growing engagement and loyalty.
By growing that relationship with your audience, you’ll be able to more easily convert readers into subscribers.
How Naviga approaches newsletters
Naviga is aware of how important newsletters are for our clients, whether it is: creating the newsletter content, scheduling ads to monetize newsletters, or easily sending out the emails and managing metrics.
If you’re looking to more easily handle your newsletter processes, Naviga’s Content Engagement Platform has built-in capabilities to help with each step.
- Creating content: The Naviga Content suite of products helps you with creating and arranging your newsletter, whether you want to just provide a list or approach your newsletter more as a narrative with articles. You also have the ability to use RSS or OpenContent API for output options. > Learn More
- Scheduling ads: Trying to grow revenue by placing ads in your newsletters? Easily create package buys to sell across different newsletters with Naviga Ad. You can also use audience tracking to ensure that the same audience isn’t targeted too frequently and utilize production forms for collecting data that may be used by editorial staff for product and customer content. > Learn More
- Managing your newsletter: Distributing your newsletter is easier than ever – and so is maintaining the associated data under one centralized database with our Naviga Audience suite of products. The newsletter sign-up process is accessible via our API, providing multiple methods and locations by which opt-ins and user preference management can occur. Our Email Service Provider allows you to have a powerful back-end admin for quick newsletter creation and control of data flow. > Learn More
At the end of the day, communicating with your audience shouldn’t be hard – and neither should any of the processes to get that communication out. Your goal is to grow engagements and subscriptions, and the Naviga team is here to help you make that happen by taking complications out of the equation.
If you’re interested in learning more about how our solutions can help with newsletter management, contact us today.